The Art of Blogging

Back in June we were truly excited to begin our blog. And, what sometimes happens when you are so excited and you just can’t wait to start a new project? Well, we charged full steam ahead before realizing that not everyone on our team was educated on the purpose of, reason for, or how to use a business blog. I took it upon myself to find a solution, scouring the internet for resources and an answer to the most vital of blogging questions:

What is a blog?

I did find some fabulous answers to our question. These answers led to more questions, as is normally the case.

  • WHY did we want to blog?
  • WHAT did we want to blog?
  • WHO did we want to blog for?
  • HOW do we write compelling posts?

Being an organization in the training and development field, I took the initiative to create a lunch and learn program for ETL. All content for this informal, internal Lunch and Learn was pulled, often verbatim, from other blogs and was never meant to be an official ETL program. However, we found this guide so helpful we wanted to make it available to you. This is what it looked like:

How Good is 99.9%
What is a Blog?
Program Objectives

Blog Structure
Blogging at Your Organization
Planning Your Blog

Blog Content

To Blog, or Not to Blog?
17 Types of Blog Posts

Using a Blog

Reference Material
Recommended Blog Reading
Top 5 Corporate Blogs to Visit for Inspiration


I heartily suggest referring to the Reference Material to find the original sources for the statistics and information.

Blogging is an Art, like many other methods of communication. It needs to be informative, engaging and interesting. Above all, it needs to something that you find of value, a reliable source of information and opinions that will keep you coming back again and again.

Please click here, The Art of Blogging, to download the Lunch and Learn program. Leave a comment and let us know what you think of this resource.